When it comes to blogging, transitioning your content from “pillar to post” is a crucial step in ensuring that your blog grows and continues to attract new readers. The idea of a “pillar” article is simple: it’s a piece of content that provides long-term value. But how do you take that pillar article and turn it into a “post” that reaches even more people? In this guide, we’ll walk you through the easy steps to convert your best content into posts that perform better.
A “pillar to post” strategy means expanding your core content into smaller, more digestible blog posts. By doing this, you can make your information more accessible and discoverable for your audience. Whether you’re writing a tutorial or offering advice, each post that you create from your pillar content can bring in new readers and keep your blog growing. Let’s dive in and learn how to do this!
What Does “Pillar to Post” Mean for Your Blog?
When you start a blog, you might hear the term “pillar to post.” But what does it really mean? Simply put, it’s a strategy that helps you take your long, detailed “pillar” articles and turn them into smaller, easy-to-read blog posts. A “pillar” article is usually a big piece of content with lots of helpful tips and valuable information. By breaking this content into multiple posts, you make it easier for your audience to digest and more likely to attract new readers over time.
The idea is to use your best pillar articles as the foundation for more content. Instead of writing everything from scratch, you can rework parts of your pillar content into several smaller blog posts. This strategy helps you reach a wider audience, improve your SEO, and build a stronger blog.

How to Identify Your Best Pillar Content for Transformation
The first step in the “pillar to post” process is knowing which pillar articles are worth breaking down into smaller posts. Not every long article will work well as multiple posts, so it’s important to choose the right content.
Here are a few tips for picking your best pillar content:
- Look for articles with lots of valuable tips and insights.
- Choose content that answers common questions your readers might have.
- Select articles that are still relevant and won’t go out of date soon.
- Check if the content already gets good traffic and backlinks.
These are the types of articles that will work best when turned into smaller, focused blog posts. Once you have your pillar content, you can start planning how to break it into smaller chunks.
Step-by-Step: Turning Your Pillar Article Into Multiple Posts
Now that you’ve identified your best pillar content, it’s time to break it down into smaller blog posts. Here’s how you can do it step by step:
- Start with an Outline: First, make an outline of your pillar article. Find sections or topics that you can expand into separate posts.
- Create Focused Posts: Take each section and turn it into a blog post that focuses on one topic. Each post should cover one specific part of the pillar article in detail.
- Write Clear Introductions: Each new post should have a fresh introduction to explain what it’s about. Don’t just copy the intro from the pillar article. Make it interesting for the reader.
- Link Back to the Original Pillar Article: Make sure to link to the original pillar article from each smaller post. This helps readers find more useful information, and it improves your SEO.
By following this process, you can turn your pillar content into a series of helpful blog posts that keep your readers engaged and coming back for more.
Why Going from Pillar to Post Will Boost Your Blog’s Traffic
Turning your pillar articles into smaller posts doesn’t just make your blog easier to read; it can also bring in more traffic. Here’s how:
- Better SEO: When you break down a pillar article into multiple posts, you increase your chances of ranking for more keywords. Each post targets a specific topic, and this makes it easier to show up in search results.
- More Opportunities to Share: Smaller posts are easier to share on social media. If each post focuses on one topic, it’s easier to create engaging social media posts around it.
- Keeps Your Blog Active: With more posts, your blog stays fresh and updated. This shows search engines that your blog is active, which can help improve your rankings.
- Engages Your Audience: More posts mean more opportunities for your readers to find something that interests them. This keeps them on your site longer and encourages them to read more.
By using the “pillar to post” strategy, you’ll attract more readers, get more backlinks, and grow your blog’s reach over time.
Repurposing Your Pillar Content to Reach More Readers
Once you’ve broken down your pillar article into smaller posts, there are other ways you can repurpose this content to reach even more readers. Here are a few ideas:
Share on Social Media
- Break your post into bite-sized pieces and share them on platforms like Twitter, Facebook, or Instagram.
- Create graphics or infographics that summarize your posts, making it easy for people to share.
Turn Posts into a Video
- If your pillar content has a lot of useful tips, consider turning it into a video. You can post it on YouTube or even embed it on your blog.
Use Your Posts for Email Marketing
- Share each new post with your email subscribers. This helps you stay in touch with your audience and keep them coming back to your blog.
Repurposing your pillar content in these ways can help you get more exposure and connect with a wider audience.

Maximizing Social Media with Your “Pillar to Post” Content
When you use the “pillar to post” method, you’re creating a lot of content that can be shared on social media. To make the most of this, follow these tips:
- Create Shareable Quotes: Pick out key sentences or tips from your posts and turn them into shareable graphics.
- Engage with Your Followers: Ask questions or encourage comments on social media to increase engagement with your content.
- Post Consistently: Don’t just share once. Keep posting your pillar-to-post content regularly to stay visible in your audience’s feeds.
By taking advantage of social media, you can make sure your pillar content reaches the widest audience possible.
Conclusion
In conclusion, using the “pillar to post” strategy is a smart way to grow your blog. By breaking down your detailed pillar content into smaller, focused posts, you can reach more readers and keep them engaged. It’s an easy way to keep your blog fresh and active while boosting your SEO and traffic. This method also helps you create content that stays relevant over time and gives your audience more value.
With this strategy, you can turn one big idea into multiple opportunities for growth. So, start identifying your best pillar content today and watch your blog traffic and engagement soar. By using “pillar to post,” you’ll be setting yourself up for long-term success in the blogging world.
FAQs
Q: What is a pillar article?
A: A pillar article is a long, detailed piece of content that offers helpful tips, advice, or answers to common questions. It’s valuable, timeless, and brings in lots of readers.
Q: How can I turn a pillar article into multiple posts?
A: Break the pillar article into sections or topics. Each section becomes a smaller post that focuses on one specific idea or tip from the original article.
Q: Does the “pillar to post” strategy help with SEO?
A: Yes, it does! By creating more posts from your pillar content, you can target different keywords, which can help improve your search engine ranking.
Q: How do I know which pillar content to repurpose?
A: Choose articles that have valuable information, answer common questions, and are still relevant. These are the best pieces to turn into multiple posts.
Q: Can I use social media to promote my “pillar to post” content?
A: Absolutely! Share your smaller posts and their key takeaways on social media to reach a wider audience and drive more traffic to your blog.